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FAM ARCADE
One day expo “FAM ARCADE”, of various merchandises related to Fashion Trade was organized by second year B.Sc Fashion Apparel management students of NIFT-TEA College of Knitwear Fashion, Tirupur today. The various merchandise like ladies garments, men’s casual wears, winter wear apparels, ornaments, wrist watches and other fashion accessories were displayed in the expo. Ms. Ponbairavi , student organizer of the expo told that the expo helped us to learn about the various aspects of fashion apparel marketing like sourcing, vendor rating, demand analysis, pricing strategies and visual merchandising. This type of event enhances our knowledge on techniques of marketing and also execution of business successfully with the minimum resources, she added. Faculty coordinator Dr.N.Velmathi said that through this expo, the students will gain practical experience of running a retail business and will help in gaining confidence to overcome the obstacles in budding manager’s minds. Head of the department, Dr.P.P.Gopalakrishnan, said that the products like fashion ornaments and garments are made by the students and products like sarees, chudidhar and leggings are sourced from vendors. The event helps the students to learn about the retail business opportunities and will motivate them to become entrepreneur. Batch of 48 students were divided into 12 teams and each team is assigned task of exhibiting a particular product category, he added. The students and faculty members visited the stalls and purchased the items. The expo was inaugurated by Dr. K.P. Balakrishnan, Principal and Dr. A. Dayalarajan, Vice-Principal.